What Is A Dpv & Cass Certified Servic

Instead of validating an address is correctly formatted and within a valid range of addresses in the USPS information file, Delivery Betoken Validation (DPV) confirms that an address actually exists and tin can be delivered to – right downwards to the apartment or suite number.

DPV is important because nonexistent addresses cost companies' money through:

Waste, manpower and processing time associated with returned mail and packages
Dissatisfied customers that had to wait too long for their predictable delivery
Manual address correction by contacting customers personally
Analytics and concern decisions based on inaccurate information

How Delivery Point Validation (DPV) Makes a Difference

Allow's expect at how DPV makes a difference in a real-earth example. Let'south select an address on a street I am familiar with and utilise a house number that I know is invalid…because I actually live on this street.

When nosotros type the address 950 Aleppo, Newport Beach, CA 92660 into Melissa's address verification engine it returns the following:

DPV (Delivery Point Validation) Makes The Difference

Attempt it yourself below. The reason information technology is not verified is that the Melissa address engine tries to match the input address against the USPS DPV file to confirm the address is valid and deliverable. It isn't.

What About the Other Vendors?

Other vendors may or may not utilize a CASS/DPV certified accost engine to perform accost validation. Here'due south one vendor that assumes the accost is valid because information technology is within the acceptable address range for the street. Merely, clearly DPV is not integrated into their engine. This is not optimal, because it allows bad information to enter your systems as point of entry. This tin can cause a bunch of downward-line costs per the i-10-100 Dominion, which posits information technology takes $1 per record to clean data at indicate of entry, $10 per to cleanse and update during batch processes, and $100 if nothing is done.

Other Vendors Do Not Use DPV - Melissa Uses DPV!

What Nigh Google?

And, this is exactly what Google does as well.

Google Does Not Use Delivert Point Validation DPV - Melissa Uses DPV (Delivert Point Validation)!

Google Maps doesn't verify an accost is really deliverable, it will simply display an approximation of the address on the map – even a photo of the non-real area the business firm should exist located at...if it existed. We won't be also hard on Google because they don't purport to exist an accost verification company.

The Prove...

Let's go to photographic testify to ostend that 950 Aleppo, Newport Beach, CA 92600 really doesn't exist. A closer inspection of the cul-de-sac where this street ends clearly indicates address markers 926 and 927 painted on the adjourn to assist emergency vehicles. Though obscured by a truck, 930 Aleppo is nestled in betwixt, and is the terminal house on the street. Because the valid street range is 700s-900s, anything from 700-999 volition exist confirmed by vendors utilizing not utilizing DPV validation.

Address is Not DPV Verified

Surprisingly, even the UPS address validator tool reassures the user that the addresses is correct, when clearly information technology is not.

USPS Does Not Use Delivery Point Validation DPV - Melissa Uses DPV (Delivert Point Validation)!

Expertise and USPS mail compliance, including utilizing a CASS/DPV certified solution for address validation are important equally they eliminate all doubt that an address exists and that a recipient can exist reached with your correspondence or delivery. Knowing that an addresses exists down to the suite/flat number helps reduce mailing, stamp and printing costs, lost opportunities to connect, and customer dissatisfaction due to delayed or returned shipments.